Retention & Lifecycle Marketing Expert ❖ Stevie® Award Marketer of the Year ❖ Speaker ❖ Competitive Cyclist
ABOUT ME
Stevie® Award Marketer of the Year 2020, frequent speaker and podcast guest, Mirela Cialai is highly passionate about the intersection of fitness, technology, and consumer engagement.
With over 15 years of solid B2C digital marketing experience, since 2011 she has fully immersed herself in the mobile marketing space, generating growth and user retention for subscription-based apps.
Mirela is also a founding member of SpeakHer, an organization supporting female speakers within the mobile industry, a non-profit board member and a passionate cyclist.
AREAS OF EXPERTISE
LIFECYCLE MARKETING
Expertise in driving cross-channel activation, engagement and retention of mobile app users, driving subscription growth via paid, owned and earned media channels.
CONSUMER INSIGHTS
Skillful in developing strategic consumer research that identifies meaningful insights to better understand consumer behavior, and leveraging data to drive results.
NATURAL COMMUNICATOR
A strong ability to simplify complex ideas and present them confidently, also able to influence key stakeholders, work cross-functionally and autonomously.
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CONTACT ME
Having a particular challenge you’re trying to overcome? Contact me today and see what I can do for you.